ENGAGING SENIOR STAKEHOLDERS
Time-pressed senior decision-makers don’t want to be sold to, yet
engaging with them is critical for business growth. Meetings and phone
calls are hard to arrange and aren’t scalable, so what works?
INFORMATION LEADERSHIP IS THE WAY, USING KOMUNIKAY
Sharp, relevant and valuable content delivered to key stakeholders (clients,
prospects, executive teams, country leads....) builds interest and
engagement. It also boosts credibility and trust and lays the foundation for
strong and sustainable business relationships
CHALLENGE
Engage very senior client executives with a limited distribution newsletter to:
- Establish information leadership in innovation of target food category
- Engage clients by informing them with valuable and relevant content
- Build relationships as a base for future engagemen
OUTCOME
- Identified information ‘blind spots’
- Targeted research captured valuable material
- Prepared content executives wanted to read
- Very positive feedback led to expanded distribution
Per e-marketing campaign:
- $500-$5,000/issue –depending on complexity, time required to prepare output
- Unlimited recipients
“SO USEFUL! A VERY EFFECTIVE WAY
TO ENGAGE CORE CLIENT DECISION
MAKERS. MORE THAN MET OUR
HOPES SO WE’RE LOOKING AT OTHER
WAYS TO LEVERAGE IT FURTHER”
TO ENGAGE CORE CLIENT DECISION
MAKERS. MORE THAN MET OUR
HOPES SO WE’RE LOOKING AT OTHER
WAYS TO LEVERAGE IT FURTHER”